Wholesale Discount Calculator – Calculate Wholesale Pricing & Savings
Wholesale discounts are designed for bulk buyers and B2B transactions. Whether you're a retailer purchasing inventory or a business sourcing products, understanding wholesale pricing helps you maximize savings and calculate profit margins accurately.
Enter wholesale price, retail price, and quantity to instantly calculate total savings, per-unit discount, effective discount rate, and profit margin. Perfect for B2B purchasing decisions and reseller pricing analysis.
How Wholesale Discounts Work
- Enter the retail price per unit — the standard price a consumer would pay.
- Enter the wholesale price per unit — the discounted price you pay as a bulk buyer.
- Enter the quantity — the number of units you plan to purchase.
- View total savings, per-unit discount, and effective discount rate instantly.
Wholesale Discount Formula
Wholesale Discount % = (Retail Price − Wholesale Price) ÷ Retail Price × 100
Example Calculation
Retail price $50, wholesale price $35, quantity 100 units. Wholesale discount = (50 − 35) ÷ 50 × 100 = 30%. Per-unit discount = $15. Total savings = $15 × 100 = $1,500.
When to Use a Wholesale Discount Calculator
- B2B purchasing decisions — compare wholesale offers from different suppliers to find the best deal for your business.
- Comparing wholesale vs retail pricing — see exactly how much you save by buying at wholesale prices instead of retail.
- Calculating profit margins for resellers — determine your markup and profit margin when reselling wholesale goods at retail prices.
- Evaluating supplier pricing — analyze whether a supplier's wholesale price offers a competitive discount compared to market retail prices.
AI Wholesale Analysis
Our AI compares different wholesale pricing tiers and highlights the most profitable option, helping you make smarter B2B purchasing decisions.
Wholesale Discount Calculator FAQ
What is a wholesale discount?
A wholesale discount is a reduced price offered to buyers who purchase goods in large quantities, typically for resale or business use. The discount reflects the savings from buying directly from manufacturers or distributors rather than at retail prices.
How do I calculate wholesale pricing?
To calculate wholesale pricing, you need the retail price and the wholesale discount percentage. Use the formula: Wholesale Price = Retail Price × (1 − Wholesale Discount % ÷ 100). For example, a $100 retail item with a 40% wholesale discount costs $60 at wholesale.
What is the difference between wholesale and bulk discount?
A wholesale discount is a reduced price for buying goods for resale or B2B purposes, typically from a manufacturer or distributor. A bulk discount is a price reduction based on the volume of a single purchase. Wholesale discounts are usually larger and require a business relationship, while bulk discounts are available to any buyer purchasing above a quantity threshold.
How do I calculate profit margin from wholesale price?
Profit margin is calculated as: Profit Margin = (Retail Price − Wholesale Price) ÷ Retail Price × 100. For example, if you buy at $35 wholesale and sell at $50 retail, your profit margin is (50 − 35) ÷ 50 × 100 = 30%.
Looking for a general discount calculator? AI discount calculator
Need to calculate volume-based discounts? bulk discount calculator